When TBWA Worldwide decided to turn their methodology of "disruption" into a bonafide business, they realized they first needed a brand refresh. They started by introducing a custom typeface, a cultural publishing unit and a series of further elements designed to reflect their new identity. In addition, they wanted informative videos to explain the initiative in a simple and engaging manner.
In close collaboration with TBWA, we produced three explainer videos that embodied their clean design elements and new punchy approach. Elements of the visual language created are still used across the Disruption brand today.
Project Type: Explainer
Client: TBWA Worldwide