As part of an ongoing relationship with athletic shoe and apparel chain Finish Line, we've produced content for use across their media channels. Photos and videos have a raw yet upbeat vibe, often featuring chats with prominent athletes and artists in in their hometown or a place meaningful to them; the apparel is organically woven into the spots.
The content is also used for promotion by their apparel partners, artists and athletes to share on social channels. The organic format lends itself to documenting genuine and memorable moments, including Migos member Quavo gifting his former high school basketball team with new Lebron James Sneakers. The footage was later used for a broadcast spot that aired during a Cav's game - Finish Line's first broadcast appearance in 10 years.