Finish Line's Pursuit of Style Campaign offers a deeper look at prominent athletes through natural, authentic portraits that capture what makes their sense of style uniquely their own.
As part of an ongoing relationship with athletic shoe and apparel company, we've produced campaign content utilizing the gritty, urban aesthetic of directing trio Motion Family. Photos and videos have a raw yet upbeat vibe, featuring candid chats with athletes about how they express themselves on and off the field: Their work ethic, their attitude, swagger, the way they interact with the world. The debuting shoes are organically woven into each piece.
The content is used across Finish Line's media channels and in store, as well as by their apparel partners and athletes.