When surround sound pioneer DTS set out to launch a product to transport listeners into a new dimension of sound they needed an equally captivating visual experience to take viewers on the journey. They tapped Shine & Polish to build a team that could bring to life the cosmic concept they dreamed up. Nebulas and other celestial formations were to be true to form, while the glass-like cube, representing unbridled sound waiting to be released into the universe, would be otherworldly and take creative license. The cube became a focal point of the Sound Unbound campaign.
When coupled with the cacophonous sound design, the piece creates a lifelike journey, engaging visual and auditory senses in an immersive and heightened experience. The spot airs in theaters to remind moviegoers to listen.
Created at Shine & Polish
Project Type: Theater Bumper
Collaborator: Kenneth Robin
Scope: Video, Stills